The Value of Email Marketing

​Email marketing represents one of the strongest marketing tools in any organization’s arsenal. Email marketing campaigns can reach huge audiences with little effort or cost, resulting in arguably the strongest average return on investment (ROI) among all marketing channels.

In 2023, the ROI for email marketing was $36 for every $1 spent. Revenue generated from email marketing campaigns eclipsed $10 billion in 2023. The market is expected to increase to nearly $18 billion by 2027, at a growth rate of 13.3 percent.

The size of the email marketing audience is huge. Over 347.3 billion emails are sent daily, with the average professional receiving 120 work emails each day. In America, 92 percent of Internet users have an email address. That said, marketers cannot afford an poorly developed email marketing strategy: 8 billion spam messages are sent every day in the United States alone. Various tools have been designed to divert low-effort, unwanted content to junk boxes.

Email marketing is especially beneficial for small businesses that cannot afford massive marketing budgets. Email marketing provides a better ROI than text message or social media marketing. One study found that 55 percent of consumers view email as their preferred method of learning about a business or charity.

Carmine Fusco

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