Why Brands Should Work with Email Affiliate Marketers

An accomplished entrepreneur, Carmine Fusco owned and ran a title insurance company in New Jersey, Titleworks Inc., for close to a decade. Currently, the owner of CLM Global Enterprises LLC, Carmine Fusco, heads an affiliate marketing company focused on email marketing.

According to Statista, the global market for email marketing hit a value of $7.5 billion in 2020. The research firm projected that the market would grow by over 100 percent, reaching a value of $17.9 billion in 2027. While the market comprised 4 billion daily email users in 2020, it would grow to 4.6 billion in 2025.

That growth opens a massive channel for businesses to reach, engage, and convert their audiences. About 64 percent of small businesses employ email marketing, while 78 percent of marketers say email marketing is crucial for the success of their companies. The primary objective of email campaigns is sales (63 percent). Engagement comes second at 50 percent, then brand awareness (47 percent), and finally nurturing customer loyalty (45 percent).

Email generates a high return on investment, as much as $42 for every $1 invested. While brands know the importance of email and its reach, many do not deploy a strategy behind their campaigns. Deliberate strategies for email marketing like segmenting campaigns and performing A/B testing can exponentially increase brands’ marketing returns. They must work with experienced email marketers or leverage the networks of affiliate marketers to get the most out of their marketing dollars.