An accomplished entrepreneur, Carmine Fusco owned and ran a title insurance company in New Jersey, Titleworks Inc., for close to a decade. Currently, the owner of CLM Global Enterprises LLC, Carmine Fusco, heads an affiliate marketing company focused on email marketing.

According to Statista, the global market for email marketing hit a value of $7.5 billion in 2020. The research firm projected that the market would grow by over 100 percent, reaching a value of $17.9 billion in 2027. While the market comprised 4 billion daily email users in 2020, it would grow to 4.6 billion in 2025.

That growth opens a massive channel for businesses to reach, engage, and convert their audiences. About 64 percent of small businesses employ email marketing, while 78 percent of marketers say email marketing is crucial for the success of their companies. The primary objective of email campaigns is sales (63 percent). Engagement comes second at 50 percent, then brand awareness (47 percent), and finally nurturing customer loyalty (45 percent).

Email generates a high return on investment, as much as $42 for every $1 invested. While brands know the importance of email and its reach, many do not deploy a strategy behind their campaigns. Deliberate strategies for email marketing like segmenting campaigns and performing A/B testing can exponentially increase brands’ marketing returns. They must work with experienced email marketers or leverage the networks of affiliate marketers to get the most out of their marketing dollars.

The holder of a BS from Rider University (Dean’s List) and an MBA from Seton Hall University, Carmine Fusco, is the owner of CLM Global Enterprises LLC. An affiliate marketer, Carmine Fusco, partners with brands to market their products to his email list.

When writing emails, many affiliate marketers make the mistake of not paying attention to their subject lines. In fact, they direct all their focus to the content of the email and relegate the subject line to last on their priority lists. However, the subject line is what people judge emails by. If you don’t pique their interest with it, they might not open your email.

Structurally, the best subject lines are short and to the point. People read half of all emails on their phones. While computer screens allow up to 60 characters for email subjects, phone screens only fit about 30 characters. Therefore, as a marketer, you should keep your headings short, placing the most relevant information at the front. Specificity is key. In your heading, communicate exactly what the email is about, narrowing it down to one idea. You can also use industry-specific keywords in case your readers use filters to segment emails. This increases the likelihood that they will read your email. Avoid filler words like “Hello” as they take too much valuable space.

Thematically, a good subject line arouses a sense of urgency or curiosity. Urgency prompts readers to take action while curiosity invites them to open and read the email. You could highlight a time constraint in your heading to create urgency, say a fast-approaching deadline. For curiosity, you could use your heading to tease readers into opening the email by starting a story that goes into the body of the email. You could even personalize your emails, leading with the reader’s name, or leverage name recognition to pique readers’ interests using a celebrity’s or associate’s name.